Guides
Each guide answers one problem I have fixed in a real project, with the numbers from that project.
Getting found
- Your business is invisible outside your language. How to check in 10 minutes
If your profile and services exist in one language only, English-speaking customers can't read them and search can't match them. How to check, and what to fix.
- Translating your service menu: names, descriptions, and what to leave as is
Translate a service menu by rewriting it, not word for word: an English name customers would type, the original next to it, and a short plain description.
Websites in more than one language
- A two-language website for a small business: structure that doesn't fall apart
A two-language site holds up when each language has its own address, each page links to its twin, and you publish only what you can keep current.