A booking profile for a small Chicago-area business. Stage 1: readable in English. Stage 2: getting found.

The problem

The business had what most small businesses want: loyal clients and perfect reviews. All of it in one language.

On the booking platform, an English-speaking customer saw a list of services they couldn’t read, with nothing to explain them. And the platform’s own search didn’t list the services under any service type, so most of those customers never got that far.

Before and after stage 1

	Before	After stage 1
Services	10	12
Service names	one language only, not English	English + the original language
Services with a description	0 of 10	12 of 12, in both languages
Service groups	0	4
Packages	0	4
Add-ons	0	1
Photos of the place	1	15
Portfolio entries with photos and a description	0	5
Profile description	empty	761 characters, in three languages
Prices and durations	—	unchanged

Prices didn’t change. What changed is that an English-speaking customer can now read what’s on offer, see the work, and book.

What stage 1 didn’t fix

• The service type the platform’s search uses: still unassigned.
• The business category: unchanged.
• Replies to reviews: still 0 of 12.

Stage 1 made the profile readable. It didn’t make it findable. A customer who lands on the page can book now. Getting more customers to land there is stage 2.

Results

Not measured yet. The changes went in on 28 September 2026. I’ll check profile views, bookings and English-language inquiries after 30 to 60 days and put the numbers here, whatever they are.

What this case doesn’t show

• Whether the changes brought new customers. That’s the part I don’t have yet.
• Who the client is. I don’t describe my clients’ professions or credentials. I describe what I did.