A manufacturer's e-commerce platform: one business, seven languages

The problem

A manufacturer sells to customers in several countries. Each of them searches in their own language. A platform translated once and left alone shows up for none of them properly: search engines don’t know which version to show to whom.

This is the same problem a small business in the US has when it works in one language, in the other direction: one business, several languages, and each language needs its own way in.

What I built

• An e-commerce platform in seven languages.
• Every page tells search engines which language version is for which reader.
• Structured data for the platform, its products, the brand and the offers, so search engines read products as products, not just text.
• A knowledge base of 14 articles.

Numbers

• 7 languages.

• 322 pages, and 322 of 322 carry the language tags that point search engines to the right version.

• 14 articles in the knowledge base.

322 of 322 is the number that matters. A multilingual platform that tags most of its pages still sends some customers to a language they can’t read.

What this doesn’t show

• Not all seven languages go equally deep. Three are complete. The others are partial and fall back to a complete language where a page isn’t translated yet.

• The platform is live as a working draft (since 13.06.2026); the full launch with payments is on the client’s side. So there are no sales or traffic numbers. I’m showing how it’s built, not how it performs.